Pre-planning is critical to correctly identifying and targeting your users and presenting a website design and content based on the data and metrics collected. Simply put, it focuses on user-centered design practices.
In practices. In our experience, for it to be a success, we require focus group style client participation, eg., work group(s) and council members providing input, data, information and feedback for the duration of the project. This can be achieved with our project management system, conferencing and more.
Providing an interactive, visual and content relevant website which strikes a chord with your visitors is the ultimate desire. With meticulous planning, we will have identified and targeted the visitors most likely to purchase what you are selling.
With our data and bench-marking we can reveal each persona’s unique needs and frustrations.
Business Model Review
Budget + Forecasts (Goals)
Then use this when re-evaluating the businesses unique value proposition based your company’s activities and customer relationship.
Analyze your current website(s).
Learn about your current website visitors and users.
Collate historical data for planning (and predictive analysis).
Conduct user research, questionnaires and studies.
Develop user personas and memorialize that information and data.
Set tasks, goals and key timelines.