IP Marketing

Cookieless Digital Advertising

IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.

How It Works

IP Targeting does not use cookies, and that is a revolutionary in the digital advertising world. The IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.

IP Target Advertising Advantage

It works because with IP technology you benefit from heuristic information on the prospects based on their location. The applications for group focused marketing audiences are endless, and advertisers have developed new ways to use it for a broad range of audiences and industries.

Examples

Advertising at events, say a conference or trade show or directly in-house or in-business (residential or commercial office addresses) would be good examples of using this medium.

How We Launch a Campaign

1. You provide a list of names, addresses (for residential or commercial addresses) along with their zip codes and we run it through the IP mapping system and provide a match rate (typically around 50% of list size).

2. Locate the IPs, anonymize them to create a privacy shield.

3. Serve display or video banner ads online, using the modem/router/IP address as the entry point.

Reporting

Browserweb will provide you with bespoke reporting about your campaign(s) and review traffic results with your business.

Your Direct Channel to Chosen Venues

This IP mapping technology is used for IP Targeting, but targets venues, not households.

How it Works

It starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue.

This is achieved by analyzing billions of pieces of data (transit, transactional, and offline data) through the IP algorithm, which determines the IP addresses.