Take a mid-term view on your Digital Strategy when you launch

Monitoring and reporting should be regular, but a mid-term mindset is critical to see the overall results over time. Panicking and switching approach without due diligence is not recommended. Like the stock market, you will enjoy highs and lows, but the consistent growth in your brand and project goals is the key to success.

The most successful companies use data analysis and insight from adjacent industries to continually assess and then regularly revisit the goals versus the projected financial returns on investment.

Remember the famous saying, only 20 percent of your ad spend will work and as everyone asks, "What's the 20 percent, can I target them?". Obviously, we all want the magic 20, however reality is that a consistent and mid to long term growth strategy is one that will return the most value.

Template The average click-through rate (CTR) for display ads is 0.06% 01 70% of people would rather learn about a company through articles than ads. 02 Three out of four consumers never scroll past the first page of search results. 03 For every dollar spent on email marketing, an average of $44 ROI is realized. 04 Visual content is more than 40X more likely to get shared on social media. 05 A delay of one second in landing page response time can result in a 7% drop in conversions. 06 Contact Support